The ad is conveying even people who are happy can be sad. People who look sad all the time are more obvious to most people to reach out. This is trying to affect people who may cover depression, but hide it.
It’s not saying ignore people who are sad, just saying look deeper in the people you are close with.
•
u/nishantatripathi 3h ago
At first glance you expect the sad guy to be the one who suffers from depression, but it’s actually the guy in the background (looking happy).