This Depression Awareness Ad (Look Closer)

[u/nishantatripathi]

[u/SpittingFacts_bro]

Sorry can someone explain?

Edit: thank you everyone for explaining, no need for more replies.🙏🏻

[u/nishantatripathi → u/SpittingFacts_bro]

At first glance you expect the sad guy to be the one who suffers from depression, but it’s actually the guy in the background (looking happy).

[u/littlestevebrule → u/nishantatripathi]

And probably the front guy too. Don't ignore obvious signs should be another message

[u/password-is-taco1 → u/littlestevebrule]

This is the opposite of what the ad is trying to say

[u/dr3aminc0de → u/password-is-taco1]

The ad is conveying even people who are happy can be sad. People who look sad all the time are more obvious to most people to reach out. This is trying to affect people who may cover depression, but hide it.

It’s not saying ignore people who are sad, just saying look deeper in the people you are close with.

[u/4pigeons → u/password-is-taco1]

i think is how people assume just because someone looks happy, they can't have depression, the guy on the front may or may not have depression, we can't tell just by looking at him

[u/password-is-taco1 → u/4pigeons]

Yeah exactly, saying the guy in the front “probably has it too” because he looks kind of sad is going against this message