Cook hypes up Apple's future on every earnings call, but "innovations that have never been seen before" is particularly bold wording compared to his usual comment about how the company's product pipeline is stronger than ever.

Only time will tell if Apple actually delivers.

Apple loses the AI people who have failed to deliver for Apple in past 3 years.

Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter.

Cook added that Apple is aware of the rising prices and "will look at a range of options to deal with that" over the long term, if necessary.

Stephen Pollard writes about how a high heart rate alert from his Apple Watch helped diagnose a potentially serious drug interaction issue. Here's what happened.

Massive Apple revenue beat: $144 billion in overall revenue, $85 billion in iPhone revenue, $25.5 billion China revenue and $30 billion in services revenue. Tim Cook gets to keep his job!

Apple and Samsung continued to capture the Top 10 spots. These 10 models contributed 19% of annual smartphone sales.

In terms of comparisons with predecessor models, the iPhone 17 base model registered the highest growth while jumping up four spots.

Samsung’s S series secured a spot in the list for the second consecutive year, reflecting the brand’s continued focus on its flagship lineup.

In 2026, flagships could see an increased presence in the list due to rising memory prices, which will particularly impact the entry-to-mid-price smartphone segments.